LOS ANGELES (June 25, 2012) – Actor, singer and producer David Hasselhoff, the beloved pop culture icon known to audiences around the globe as “The Hoff,” is now taking on an irresistible new role – and a new name, “Mr. Lean.” Introducing the newest LEAN POCKETS ® Pretzel Bread Sandwiches, Hasselhoff stars in a novel digital campaign, transforming himself into Mr. Lean, the funny, quirky best friend every woman secretly wishes she had.
Gunther “Mr. Lean” Hasselhoff made his worldwide debut on YouTube on June 11, and in less than five days, generated more than 1.2 million online views, followed by an exclusive interview on the nationally syndicated program “Extra.” Today, Hasselhoff kicks off a national media campaign for LEAN POCKETS to talk about what fans can expect from Mr. Lean and what made this role so irresistible to “The Hoff.”
“Mr. Lean was a great opportunity to have some fun online with my fans, where so many of them interact with me on a regular basis, thanks to Twitter and Facebook. LEAN POCKETS created this hilarious character who’s just having fun, eating good food, and making people happy,” said Hasselhoff. “But what really convinced me to take on ‘Mr. Lean’ was the taste of the new LEAN POCKETS – I honestly did not expect them to taste so good! And they’re better for you than other frozen food choices. They’ve since become a staple in my diet, especially when I’m busy working on set.”
The new LEAN POCKETS Pretzel Bread Sandwiches are now available in a delicious Spinach and Three Cheese variety. At 370 calories or less, LEAN POCKETS are a better way to eat on the go. As the biggest (and silliest) advocate of LEAN POCKETS, Mr. Lean helps women make the right choices about everything from food to fitness to fashion, and can make her laugh at the same time. Mr. Lean always makes the right decision, and with his campy Bavarian accent and unique sense of style, taking his advice is painlessly fun, and never a chore. Now, thanks to the wonders of digital technology and the talents of Hasselhoff, Mr. Lean is sharing his expertise—and his LEAN POCKETS Pretzel Bread Sandwiches—with fans everywhere.
“No one could play Mr. Lean any better than David Hasselhoff, and we are thrilled with a performance that’s become a viral video hit,” said Roz O’Hearn, spokesperson for Nestlé and its LEAN POCKETS brand. “As Mr. Lean, David is the perfect go-to resource for women who adore him as a pop culture icon, and since he actually loves and eats LEAN POCKETS, he brings the perfect combination of authenticity and humor to this campaign.”
For a taste of the Mr. Lean campaign, visit http://www.youtube.com/watch?v=WhgM5-mQCF8 . For a taste of the new LEAN POCKETS Pretzel Bread Sandwiches, visit your local grocery store.