London, September 2012: Radio 1 DJ Scott Mills has recruited former Baywatch star David Hasselhoff and ‘TV wife’ Sara Cox to help him promote his new autobiography, ‘Love You Bye: My Story’.
The personalities star alongside Mills in 2-minute-long spoof documentary clips that are both funny and insightful, deliberately providing belly laughs as well as teasing viewers with a glimpse into the contents of the book.
A third video featuring Chris Stark from Mills’ Radio 1 team masquerading as Lady Ga Ga has also been made. Produced by Wise Buddah Content the viral videos are being seeded around the Internet via Youtube and can be viewed here:http://www.youtube.com/user/scottmillsloveyoubye
‘Love You Bye: My Story’ is a witty and honest autobiography in which Mills details his journey from shy Southampton boy to host of one the UK’s most listened to radio shows. Along the way he reveals his less than straight forward route to the top, introducing tales of everything from washing cars live on the radio to celebrity interviews via crippling anxiety attacks, alcohol and weight issues.
Mills said: “It was an amazing privilege to be given the chance to sit down and reflect on my life in radio so far, from the early days on the south coast to my dream job at Radio 1. It was also a lot of fun to get together with Sara Cox, Chris Stark and The Hoff to re-create some memorable highlights on YouTube.”
Chris North, the director of talent at Wise Buddah, added: “Scott’s been very honest with his first autobiography and it’s been quite an intense few months for him putting his life down on paper and then working with our Content team to bring those moments to life on Youtube. Wise Buddah Talent has proudly represented him for quite some time and I know how hard he’s worked to be at the top of his game. I think even he is surprised at how much he’s achieved â€“ and now he can share that with everyone else.”
‘Love You Bye: My Story’ by Scott Mills, published by Sphere, is available now.