TV and Radio personality Martin Roberts has launched a new charity for children - the Martin Foundation - to support educational, safe guarding and wellbeing initiatives for children and young people.
The Morgan-Brinkhurst Consultancy Events hosted the launch party, with invited guests including David Hasselhoff, Dame Esther Rantzen and Jeremy Vine. David was one of the presenters, reading an excerpt from the Sadsville Children's book. The main project for the Foundation is to raise £500,000 to give out free copies of Martin's book - Sadsville - to every child 8-9 years of age in the UK. His approach takes a “helicopter view” and encourages a different way of looking at things. The NSPCC identified this age group as the least likely to seek out and use the Childline phone help line. The book was specially written to help children to change upsetting circumstances and use the help line if they need support. The Childline number is featured in the Sadsville book, together with contact details for other appropriate support services.
It sits alongside the NSPCC ‘Speak Out, Stay Safe’ campaign, and it has been personally endorsed by Dame Esther Rantzen DBE, founder of Childline.
Martin said, “I am truly delighted to launch my Foundation at such a pivotal time in terms of national child safeguarding agendas, not only from a personal perspective to help give back, but also in relation to how themes such as child wellness, welfare and education are finally getting the attention they deserve.
“This could involve understanding behavioral shifts through bullying and social or mental health challenges; encouraging children to reach out for help and support; or helping to empower a new generation of responsible young people through financial education.”
Dame Esther said: “Thank you for creating this highly entertaining and original way of raising children’s awareness of how they can reach out for help through support services such as Childline. I wish the Sadsville book project every success.”
As well as Dame Esther Rantzen DBE, other well-known celebrities have read extracts from the book and have offered their support to the campaign including; David Hasselhoff, Jeremy Vine, Ben Shepherd and Kate Garraway. A celebrity video edition of the book is planned as part of the project.
Further Achieve events are planned for 2018/19. More information about these will be released at the Martin Roberts Foundation launch, and over the next few months.
For more information about The Martin Roberts Foundation, visit: www.martinrobertsfoundation.org.
Source: Bath Echo