OpenBet Casino, well known in the online gamblig industry for carrying top brand titles by various casino software providers, will roll out new games featuring 'The Hoff'.Fast cars and famous faces meet fame and fortune in the online gaming world as OpenBet announces â€˜The Hoffâ€™ as the latest celebrity/big name to join OpenBet Casino. Â Working in partnership with MX Gaming, OpenBet will launch a fully branded David Hasselhoff slot game and scratchcard that will be available to all customers from early 2012.Featuring one of the most recognisable faces in television and throughout the world, The Hoff online games will boast a broad demographic appeal with high-octane gameplay, rich graphics and compelling concepts featuring real life imagery and footage of the legendary David Hasselhoff. Â Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help David Hasselhoffâ€™s character along his eternal quest of becoming a millionaire celebrity and will include humorous twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.Star of iconic shows including Knight Rider, Baywatch, Americaâ€™s Got Talent and Britainâ€™s Got Talent, â€œThe Hoffâ€â€™ and his global appeal will reach fans across the globe and entertain players off air and online. Â Known as a home to top brands, OpenBetâ€™s leading casino portfolio is looking better than ever. These titles will slot neatly alongside other celebrity games including Baywatch and Hulkamania featuring Hulk Hogan.David Loveday, Chief Executive of OpenBet, comments; â€œOpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoffâ€™s iconic â€œHoffâ€ character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.â€David Hasselhoff, world-renowned actor, singer, producer, enthuses; â€œThe name of the game is to work with the right partners to produce fun and new interesting material. Â I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.â€Ike McFadden, Director of Business at MX Gaming, added; "We always look for ways to bring our film and TV experience to the gaming space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we've ever had on-set. He's fun, energetic, and the perfect crossover act for the online gaming world."Fans will have a chance to see him live in an exclusive London engagement 2 March, called â€œAn Evening with David Hasselhoffâ€ where he will debut his new album â€œThis Time Around."With its global headquarters based in London, OpenBet employs over 550 employees in offices located in Australia, North America, China, India and Macau.